Last Updated: July 19, 2025
Estatio ("we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you interact with our website, services, or marketing campaigns, including surveys for personalised renovation reports. We operate in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
By using our website or providing information to us (e.g., via surveys), you consent to the practices described in this policy. If you do not agree, please do not use our services.
1. Information We Collect
We collect personal data to provide personalised services, such as generating custom PDF reports on home renovations. The types of information we may collect include:
Personal Data You Provide Directly:
Contact Information: Name, email address, phone number, and postal address (e.g., when filling out surveys or requesting consultations).
Project Details: Renovation preferences (e.g., type of project like loft conversions or garage conversions), property location (e.g., postcode or village in South Yorkshire), budget range, timeline, space size, current use of space, desired features, style/aesthetic, household size, and motivation for renovation (e.g., via our survey forms).
Other Input: Any free-text responses or additional details shared in surveys or inquiries.
Automatically Collected Data:
Device and Usage Information: IP address, browser type, device identifiers, pages visited, and interaction data (e.g., via cookies or analytics tools like Google Analytics or Meta Pixel).
Marketing Data: Interactions with our Meta ads or email campaigns (e.g., clicks, opens).
We do not collect sensitive personal data (e.g., health, racial, or political information) unless voluntarily provided and relevant to your project (e.g., accessibility needs), in which case it is processed with explicit consent.
2. How We Use Your Information
We use your data for legitimate business purposes, including:
Service Delivery: To generate and send personalised PDF reports (e.g., using survey responses to create custom renovation insights via our automation tools like n8n and OpenAI API).
Lead Qualification and Communication: To qualify leads, schedule consultations, provide quotes, and manage project inquiries (e.g., via GoHighLevel CRM for follow-ups).
Marketing and Advertising: To target relevant ads on Meta (Facebook) and send personalized emails/SMS (e.g., updates on trends or offers), based on your interests.
Business Operations: To improve services, analyze trends (e.g., regional renovation preferences), and comply with legal obligations (e.g., CIS tax deductions for subcontractors).
Analytics: To understand website usage and ad performance (anonymized where possible).
We do not sell your data. All processing is based on consent (e.g., survey submission) or legitimate interests (e.g., providing requested services).
3. Sharing Your Information
We share data only when necessary and with safeguards:
Service Providers: With third-party tools like GoHighLevel (CRM and surveys), n8n (automation), OpenAI API (report generation), and Meta (ad targeting). These are bound by data protection agreements.
Subcontractors and Partners: Limited details (e.g., project specs, contact info) with vetted tradespeople or contractors for quotes and execution, under strict confidentiality.
Legal Requirements: If required by law (e.g., HMRC for CIS) or to protect rights/safety.
No International Transfers: Data is processed in the UK/EU; if transferred (e.g., OpenAI servers), we use UK GDPR-approved mechanisms like adequacy decisions or standard contractual clauses.
4. Legal Basis for Processing
Consent: For surveys, PDF generation, and marketing (e.g., you opt-in via form submission; withdraw anytime).
Contract: To fulfil services (e.g., consultations or projects).
Legitimate Interests: For business operations (e.g., analytics, fraud prevention), balanced against your rights.
Legal Obligation: For tax/compliance (e.g., CIS deductions).
5. Data Retention
We retain data only as needed:
Survey/lead data: 12 months after interaction, or longer if you become a client (up to 7 years for legal records).
Marketing data: Until you unsubscribe.
Deletion requests are honoured within 30 days, subject to legal retention.
6. Your Rights
Under UK GDPR, you have rights to:
Access, correct, or delete your data.
Object to processing or restrict it.
Withdraw consent (e.g., for marketing).
Portability (receive data in a usable format).
Complain to the Information Commissioner's Office (ICO).
To exercise rights, contact us at [email protected].
7. Security
We use industry-standard measures:
Encryption for data in transit/storage.
Access controls and regular audits.
Secure providers (e.g., GoHighLevel, n8n).
Report breaches to ICO within 72 hours if required.
8. Cookies and Tracking
Our website uses cookies for functionality, analytics, and ads (e.g., Meta Pixel for retargeting). Categories:
Essential: For site operation (no consent needed).
Analytics: To improve user experience (e.g., Google Analytics).
Marketing: For personalised ads.
Manage preferences via our cookie banner. For details, see our Cookie Policy.
9. Children's Privacy
Our services are not for those under 18; we do not knowingly collect their data.
10. Changes to This Policy
We may update this policy; changes will be posted here with the date. Continued use implies acceptance.
11. Contact Us
For questions or requests:
Email: [email protected]
Address: Suite A, 82 James Carter Road, Mildenhall, Suffolk, IP28 7DE
Phone: 07584 672006
Thank you for trusting Estatio with your data. We value your privacy as much as your home.